BC22
- Regular price
- €35,00 EUR
- Sale price
- €35,00 EUR
- Regular price
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| Size | 10x9x4 cm |
|---|---|
| Weight | 0,3 Kg |
| Production country | Italy |
| Production date | +2020 |
| Condition | Brand new in its box, with all its tags, documents and protections |
| Provenance | Directly supplied by the brand, under guarantee |
| Original packaging | Yes |
More about...
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The piece
The BC03, BC12, and BC22 watches, designed by Dieter Rams for Braun, exemplify his philosophy of functional and timeless design. Each model combines minimalist aesthetics with precise German engineering, emphasizing clarity, usability, and understated elegance — hallmarks of Rams’ enduring influence on modern industrial design.
Movement: Quartz
Battery type: AA - Not included -
The designer
The father of "Good Design." German, linked to Braun and Vitsœ, Rams established the "10 Principles of Good Design" that influenced even Apple. His aesthetic is minimalist, austere, and purely functional: "Less, but better." His 606 shelving system is the epitome of longevity and modularity. He is crucial to history for his ethics against obsolescence and visual waste. His pieces are for purists; they offer order, clarity, and a technical beauty that transcends decades. The ultimate exponent of German functionalism in the second half of the 20th century.
Our perspective
Santi Pelayo
Head of AOC Design
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