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  • The piece

    A true design icon from the 1960s, it is also famous for being the only piece made entirely of wood by Kartell.

    Modern technology has made it possible to create the same product in industrially manufactured PMMA, thus recreating the curved and sinuous profile of the seat.

  • The designer

    Joe Colombo was a visionary who, more than designing furniture, designed the future. In the effervescence of the 60s, he understood that the world was shifting towards a more nomadic, dynamic, and technified lifestyle. His historical relevance lies in a total break from traditional static furniture; for Colombo, the home had to be a flexible "machine for living." He must be remembered for his mastery of new materials, especially injection-molded ABS plastic, which allowed him to create fluid, futuristic forms impossible with wood. But his greatest contribution was extreme modularity and the "living unit": rolling block kitchens or beds with integrated control stations. Colombo anticipated contemporary micro-housing and the need to optimize space, turning design into functional equipment. His legacy is the idea that the environment must adapt to the user, not the other way around.
  • The brand

    Kartell is the brand that taught plastic to be noble. Founded in 1949, it revolutionized the market by applying industrial technology to polymeric materials, creating lightweight, colorful, and transparent design furniture. Under the direction of Claudio Luti and with designers like Philippe Starck, they created global hits like the Louis Ghost chair or the Componibili by Anna Castelli. Kartell is the symbol of democratic and glamorous "Made in Italy". Today, it leads with its "Kartell Loves the Planet" commitment, using recycled bioplastics. It is the ideal choice to add a touch of irony, modernity, and durability to any indoor or outdoor space.

Our perspective

Santi Pelayo

Santi Pelayo

Head of AOC Design

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